Why should designers know and apply principles of Psychology?

“Interdisciplinary” a word you may have heard very commonly and an approach that is drastically changing the way we work. The combination of disciplines or skills one brings to the table is what will make them different from the rest. If you aspire to be a designer in any field, did you ever imagine that skills in psychology could make your designs stand out.

” The integration of behavioral science, data analytics, and sophisticated technologies with design artistry and poetics is potentially one of the most exciting and impactful developments of recent times. In fact, the expertise to apply principles of Psychology into design strategy is a sought-after skill in the industry today. Currently, companies look for these skills to hire in roles like behavioral architects, consumer-centric design consultants and so on, so that designers can dig deeper to boost usability for their product”

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