- Duration: 6 months
- Provider: Coursera
- Course Fee:Paid
- Course Delivery Method: Self Paced
This is a specialization including 5 separate courses. Right from ‘what is marketing’ to ‘why a business needs marketing’ and finally ‘how can a product or service be marketed’, this course covers it all.
What you will learn
- Marketing Plan
- Market Research
- Positioning (Marketing)
- Value Proposition
- Consumer Behavior
- Data Analysis
- Market Segmentation
- Marketing Process
- Market Analysis
- Planning
- Marketing Strategy
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Certificate
Included -
Age Group
14+ -
Institution
IE Business School -
Difficulty Level
Beginner -
Category
Business & Management, -
SubCategory
Marketing,