- Duration: 7 weeks
- Provider: FutureLearn
- Course Fee:Paid
- Course Delivery Method: Self Paced
This is a bunch of three smaller courses. Learn the core principles of marketing and how to use them to build communications plans, briefs, and creative assets. Discover the importance of customer personas, and how to create and use them to develop effective marketing plans. Explore the different marketing channels and how to use each one to reach your campaign goals.
What you will learn
- Digital Marketing
- Marketing communication
- Customer Relationship Management (CRM)
- Branding
- Omnichannel marketing
- Data segmentation
- Customer analysis
- Customer personas
- Online marketing
- Offline marketing
- Marketing campaign planning
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Certificate
Included -
Age Group
16+ -
Institution
The Institute of Data & Marketing -
Difficulty Level
Intermediate -
Category
Business & Management, -
SubCategory
Marketing,