MarTech Strategy: Leveraging Data and Technology in Marketing

  • Duration: 6 Months
  • Provider: Getsmarter
  • Course Fee:Paid
  • Course Delivery Method: Self Paced

Learn to confidently navigate the growing MarTech ecosystem, equipped with the skills to evaluate vital software tools. Discover how to extract insights and optimize the customer journey through tailored marketing campaigns.

Gain an in-depth understanding of key components of MarTech and the metrics used to improve marketing strategy performance. Explore data platforms and models of measurement to strengthen your marketing campaigns.

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What you will learn


Module 1 – Dynamic Advertising and Promotion

Module 2 – Using MarTech for Content Distribution and Customer Experience

Module 3 – MarTech Data and Infrastructure

Module 4 – E-Commerce and Digital Sales Enablement

Module 5 – Dynamic CRM Systems and Technologies

Module 6 – MarTech Management and Governance

  • Certificate
    Included
  • Age Group
    18+
  • Institution
    Northwestern | Medill
  • Difficulty Level
    Advanced
  • Category
    Business & Management
  • SubCategory
    Marketing
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